Digital twins have been around for years, but traditionally they have been used in industries, such as manufacturing, that use simulations of heavy machinery to understand their inner workings.

Today, digital twin technology has come a long way. While the initial models were simply representations of physical objects and needed tweaks to mirror the current state of the original object, IoT sensors have enabled the modern digital twin to receive real-time information and simulate responses. These advanced virtual clones accurately represent not just the devices, but also people, processes, and systems, mapping their relationships in a spatial context.

The potential of digital twin technology is therefore huge - from retail store management to smart office and city planning, its applications are diverse. In this blog post, let’s look at how digital twins can be effective in managing large event spaces.

How Digital Twins Enhance Large Event Spaces

Managing large event spaces, such as football stadiums and performance halls, comes with several challenges: ensuring security, responding to dynamic circumstances, controlling the influx of people, and providing the audience a comfortable and entertaining experience.

Let’s understand how digital twins can overcome some of these challenges by looking at five use cases, in particular:

Better seat selection and seat navigation

Have you ever booked a seat only to find out later that it’s partially obstructed by a pillar or that you get only a limited view? Digital twin technology eliminates the luck factor. During seat booking, it gives the purchaser a clear, 3D preview of their seat location along with the exact view they get from their seat.

Another challenge for attendees in a large space is finding their seat locations. While GPS coordinates can point the person to a building, in order to navigate within a building and find the specific seat, one has to rely on indoor positioning systems (IPS). IPS provides turn-by-turn directions to find a destination. A digital twin integrated with IPS, accessible through a mobile app or kiosk, eliminates the confusion and chaos in locating the right seat.

Targeted marketing opportunities

Large event spaces need to offer an excellent user experience in order to remain competitive. Offering good seats, for instance, is as much about building a relationship with the customer as it is about convenience.

Another application of indoor mapping is proximity marketing. For example, ads, discounts, and relevant coupons for stores in the stadium can be sent to the target audience based on demographics, creating better sales opportunities and increased customer engagement with the venue.

Exciting AR and VR experience for visitors and fans

The use of augmented reality (AR) and virtual reality (VR) is on the rise in large event venues, especially with the roll-out of 5G in event stadiums. AR and VR tools can help make the experience unforgettable, converting a one-time event attendee into a lifelong customer.

VR can provide a virtual tour of the entire venue to an immersive experience of the event. On the other hand, AR maps, which introduce geospatial awareness tapping into the users’ location coordinates, can be effective in guiding visitors to their seats, parking locations, and other spots within the event area. In a sporting event, an AR app can overlay interesting trivia and statistics about the players and teams, giving the spectator an even more immersive experience.

Better resource efficiency

Minimizing operational costs and maximizing resource efficiencies are important objectives for building management. Digital twins—integrated with IoT sensors—enable data-driven decision-making, as they collect real-time data. Here are a few examples:

  • 3D heat map visualizations, which provide an understanding of crowd density distribution, help in decisions such as the number of employees needed and managing assets such as lighting and cooling devices.
  • Gathering data from sensors, digital twins improve energy efficiency by automatically turning systems on or off, or adjusting settings, based on need and finding the right level of resource usage at specific times to serve large crowds.
  • Visibility into available parking stalls improves space management and also helps visitors not waste time and fuel finding an open spot.
  • Better facility management practices can be implemented with multi-scenario testing and predictive asset maintenance.

Meticulous planning for emergencies

A huge concern in large event spaces is to ensure safety and be prepared for possible disasters. An event venue’s digital twin helps with disaster response. It can model entry and exit points, the massive number of people who are going to add to an emergency situation, and numerous other constraints and stress factors.

AR and VR technologies take disaster response training from classrooms to the ground, aiding in scenario testing, simulating disaster events, and guiding through possible solutions. During an emergency, heat map visualizations help monitor the shifting footfalls and come up with a corresponding evacuation plan.

Digital Twins Are the Future of Large Event Space Management

While conventional approaches rely on experience, expertise, and intuition in planning events in large spaces and stadiums, the advanced digital twin technology relies on sensors, AR and VR tools, heat map visualizations, IPS to gather real-time data and perform simulations that can assist before and during the event.

To know more about WRLD’s solutions and how these can help you in smart planning and execution of large event venues, contact us today.